Visual · Taipei
Mira Cho
@mira.cho
Mira Cho films rooms after the staff have left. For Kei Botanics she spent a week in the atrium above Hall & Mercer, entering through ribbons and buttons, never through the roof stair the guests will use.
Pictures
Their own films, and what guests and press published. When the platform allows it, it plays here.
Their own
YouTube · Mira Cho
Twenty minutes
Guests and press
Instagram · @kei.botanics
The atrium is twenty minutes. Enter through the shop. Mira already walked it the long way.
- She will not pose a plant that has already been watered for the picture.
- The twenty-minute rule was her idea. A visit should end before a caption does.
- Kei kept the outtakes. The feature kept one shot of the stair.
The brands
Kei Botanics
Living · Taipei
You reach the plants the long way, through ribbons and buttons.
Articles
Social clippings
- @kei.botanics
IG
1 Oct
The atrium is twenty minutes. Enter through the shop. Mira already walked it the long way.
Clipping · opening note
- @mira.cho
IG
2 Oct
If you are composing a caption you have already stayed too long. I asked them to say so at the stair.
Clipping · her rule
- Kei Botanics
YT
4 Oct
Twenty minutes — the film of the walk, not the foliage. Muted on the stage until you ask for sound.
Clipping · feature video
Events
Along the way
- Sep 2026 · Atrium test, staff only
- 2 Oct · Clipping posted from the shop floor
- 12 Oct · First public twenty minutes