Stylist · Paris
Lena Vos
@lena.vos
Lena Vos fits Maison Virelle's ivory coat in a trunk room and sends the campaign back. The press is invited to watch a tailor work. She stands where a model would have stood, and does not turn to the light.
Pictures
Their own films, and what guests and press published. When the platform allows it, it plays here.
Their own
YouTube · Lena Vos
Ivory, unbilled
Guests and press
Instagram · @maisonvirelle
Twelve coats. Three cities. The billboard stayed in the drawer. Chalk still on the sleeve in Taipei.
- The coat travels. The face does not. That was the argument, and the house agreed.
- One chalk mark is still on the sleeve for the Taipei sitting.
- She will talk about the shoulder, not the season.
The brands
Maison Virelle
Fashion · Paris
The coat went to three cities. The billboard stayed in the drawer.
Articles
Social clippings
- @maisonvirelle
IG
2 Oct
Twelve coats. Three cities. The billboard stayed in the drawer. Chalk still on the sleeve in Taipei.
Clipping · that morning
- @lena.vos
IG
3 Oct
Talk about the shoulder. The season can wait outside.
Clipping · trunk room
Events
Along the way
- Sep · Paris fitting, campaign declined
- 2 Oct · Feature: the coat that refused a billboard
- 18 Oct · Trunk room opens for one afternoon