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Brand · Paris

Maison VirelleFashion · Paris

The coat went to three cities. The billboard stayed in the drawer.

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Fashion · Paris

Maison Virelle

MV

Maison Virelle

Maison Virelle sent twelve ivory coats out and declined every billboard. Lena Vos fits them in person. What you get on this stage is the coat, the chalk, and the decision.

Artist collabs

Films from the artists who worked on this collab.

Videos

YouTube · Lena Vos

Ivory, unbilled

Open

Social

The artists

Articles

Social clippings

  • IG

    2 Oct

    @maisonvirelle

    Twelve coats. Three cities. The billboard stayed in the drawer. Chalk still on the sleeve in Taipei.

    Clipping · that morning

  • IG

    3 Oct

    @lena.vos

    Talk about the shoulder. The season can wait outside.

    Clipping · trunk room

  • X

    11 Oct

    @virelle

    18 October, fourth-floor trunk room, Taipei. One coat, two fitters, an open chair. No photographs of the chalk.

    Clipping · the sitting

Events

Along the way

  • 2 Oct · Feature runs. No outdoor advertising.
  • 18 Oct · Taipei trunk room, one afternoon